So we all know that McDonalds isn’t the most McFancy restaurant in the world, but recently in Australia, they’ve decided to release the Gourmet Burger Kiosk – get excited.
Using digital kiosks, customers get to create their own burger, with 19 toppings to choose from, ranging from Colby cheese, herb aioli, grilled mushrooms and guacamole and customers can also choose between various breads and even no bread for carb conscious eaters. And if that doesn’t impress you enough, all burgers come served on a wooden board with fries in a mini chip basket – McGiveMeABurgerRightNow.
This service has been launched to compete with other gourmet burger restaurants such as Grill’d and, similar to Grill’d, customers pay for their burgers and then clip a ticket to their table and wait for staff to bring it out for them.
McDonald’s senior corporate communications manager Skye Oxenham says the initiative suits customers’ changing tastes, “It’s about implementing new initiatives that give our customers a different service and a different experience,” she says.
The digital kiosks will also be available to order standard items as well, which will be delivered to tables on regular plastic trays.
I believe this is a fantastic initiative for McDonalds Australia, as gourmet burger restaurants are widely popular, especially in Melbourne. The digital addition to ordering will give customers a new experience and I believe will benefit McDonalds greatly in the long run.
What do you think about this new McGourmet Burger Kiosks? And do you think this will widen their market?
Check this video out!!